We spent our first day in Spain visiting ESADE, one of the top ranked management and international business universities in the world. The Sant Cugat campus of ESADE was beautiful, featuring high tech building structure and resources for the students. We met our liaison, Maurici Rolo. Maurici seemed to know just about everyone in Barcelona, and he introduced us to all of our visits during the week.
Morning Sessions with ESADE Professors:
During the morning, we arrived to a classroom in ESADE and met two professors at the University. Farran Blanch was the first, who taught us from his experience in marketing. He was an energetic man who loved to climb mountains, and he utilized visual examples and anecdotes well. My takeaway from his lecture was the importance of satisfying the customer in the way a business does marketing.
Our next professor was named Javier Aguilar. Javier is an accomplished entrepreneur, and he engaged us by telling stories of how he has built his businesses. He started and owns businesses that execute major IT projects for governments and corporations, head hunter companies, and even media and pharmacy. Hearing from someone who has actually taken the risks of starting businesses and seen the risks pay off was inspiring, and his session was probably my favorite part of the day.
Our Service Marketing study group was welcomed into the meeting room of the ESADE Creapolis, which featured modern and interesting furniture and decor - intended to stimulate meaningful discussion within the room. We were introduced to a few finance students who are currently studying for their MBAs at ESADE. Three were originally from China, and one was from India (who had a British accent interestingly). I spent my time following lunch talking with one of the Chinese students named Ginny. She was born in China but has worked in Tokyo Japan for approximately 2 years, and left her job there because the work culture was more stressful than she wanted. She now attends ESADE, and is going to search for employment at a tech startup in the US. It was great to meet and make connections with these ESADE students - their intelligence was impressive and perspectives on business and the world in general was very interesting.
Oriol provided our group with a robust description of what the Creapolis system is like, and showed us some of the impact it has had. He showed us the growth of the tech district in Barcelona, and explained how the Creapolis innovation program could help to foster a successful business to overcome the valley that causes most young businesses to fail.
Jorge Fernandez - Kernel Business Consulting:
Jorge is the CEO and founder of Kernel Business Consulting, which specializes in high tech neuroscience solutions for its clients. Kernel is a member of the Creapolis Innovation incubator, and Jorge’s account provided us with some idea of what it’s like to be a business that finds growth using the incubator’s resources. He also demoed some of the tools that the business uses for its clients, such as a model for emotional facial recognition facial. This session was very interesting, especially for the fact that it allowed us to understand at least one of the businesses in the incubator.
who is cj?
CJ is a Senior at St. John's University, hailing from Winston-Salem, NC. He studies finance in the Tobin College of Business. Following graduation at St. John's, CJ will be working on Data Analytics in the Internal Audit function at Synchrony Financial.